Can AI Really Build Your Website? Part 2

The Hype vs. Reality

The hype: AI can generate a polished website in minutes.

The reality: Most website challenges show up after launch.

Once real content, analytics, integrations, compliance requirements, and multiple stakeholders enter the picture, websites become much more than layouts and generated code.

That’s where teams start running into things like:

– Inconsistent components
– Drifting navigation
– Performance issues
– Accessibility gaps
– CMS complexity
– Tracking problems
– Technical debt

The larger the site becomes, the more important systems and oversight become.

In life sciences, there’s another layer entirely. Claims, clinical language, legal review, accessibility, and data accuracy all require careful validation across teams and platforms.

The challenge is usually not generating the first version. It’s maintaining clarity, consistency, and performance as the business evolves.

We’ve always believed good digital experiences are a bit like a three-legged stool. Technology, design, and human judgment all need to work together. Remove one, and things become unstable pretty quickly.

We’re excited to see where this goes. AI is already changing how websites get built, and the tools are improving incredibly fast. The interesting part now is watching how teams adapt, refine workflows, and build better systems around the technology.