Why Advertising Still Works: Lessons from David Ogilvy

David Ogilvy, the “Father of Advertising,” knew how to make campaigns work. His principles, shaped in the “Mad Men” era, are just as powerful today. Here are five lessons from Ogilvy that every marketer and business owner should remember:

1. Research Drives Results – Know your audience. Ogilvy believed great ads start with understanding customers (their needs, preferences, and behaviors).

2. Ads Must Sell – Forget fluff. The goal isn’t to entertain; it’s to drive action. A great ad speaks to real needs, makes a compelling case, and tells people exactly what to do next.

3. Test and Track Everything – Ogilvy’s mantra: “Never stop testing, and your advertising will never stop improving.” Data proves what works and what doesn’t.

4. Creativity with Purpose – Creativity isn’t for show. It must serve your brand and amplify your message.

5. Talk to People, Not at Them – Ogilvy famously said, “The consumer isn’t a moron; she’s your wife.” His point? People aren’t just data points. They’re human. Don’t bombard them with jargon or empty slogans. Speak clearly, honestly, and in a way that matters to them. Good advertising connects, engages, and respects the audience on the other side of the screen.

Takeaway: Not everything is perfectly measurable. But that doesn’t mean it doesn’t work. If people don’t know you exist, they won’t buy from you. Advertising is an investment in visibility, credibility, and long-term growth. Get over the obsession with tracking every dollar, or risk being invisible.