Tips When Picking a Company Domain/URL

The introduction of new Top-Level Domains (TLDs) presents fresh opportunities for businesses to shape their online presence. Among them, .BIO stands out as a natural fit for companies in the life sciences sector. As UX experts who have seen our fair share of less-than-ideal URLs, we’ve put together a practical guide to help you navigate this evolving landscape. Here’s what you need to know when selecting a domain.

Ensure your domain is clear, accessible, and easy to remember

• Keep It Simple – Avoid complex words or unconventional spellings that lead to errors.
• Drop the Dashes – Hyphens create confusion and disrupt the user experience.
• Make It Easy to Say – A domain that’s simple to pronounce makes word-of-mouth referrals seamless.
• Keep It Short and Clear – Avoid long or ambiguous URLs that make navigation more difficult.

Make sure your TLD enhances your online identity

• Ensure Visual Consistency – Your domain and TLD should look intentional and professional. GenomeResearch.bio – Clean, relevant, and aligns with the industry. While Genome-Experts.xyz adds complexity, and .xyz lacks industry relevance.
• Prioritize Memorability – A short, distinctive domain increases recall and reduces user errors.
• Think Globally – If your business operates internationally, choose a TLD that doesn’t limit your audience.

Pick a domain extension that reinforces your industry and brand presence

• .BIO for Life Sciences – An intuitive choice for bio and life sciences companies, providing instant recognition.
• Industry-Specific TLDs – Options like .TECH, .HEALTH, or .SCIENCE offer niche branding opportunities.
• Classic and Trusted TLDs – .COM and .NET remain widely recognized and reliable for broader market appeal.
• Location-Based TLDs – Regional domains like .NYC or .LONDON can reinforce local market presence.

Take steps to protect your brand and adapt to evolving trends

• Track Emerging TLDs – Stay informed on new options that might better align with your brand.
• Secure Key Variations – Register multiple domain versions to prevent competitors from capitalizing on similar names.

Takeaway: Your domain is more than an online address, it’s a key part of your brand’s identity. Whether .BIO is the right fit or you opt for a more traditional TLD, making a strategic choice ensures a seamless, professional, and user-friendly experience.