Enthusiasm

A good quote doesn’t age. This one’s still running:
“Enthusiasm is the electric current that keeps the engine of life going at top speed.” That quote from Earl Nightingale has stuck with us over the years.

At Bowen UX, we often talk about creative, strategic, and technical work. The tangible stuff. But what’s less visible and just as important is how we show up. With curiosity, optimism, and a healthy dose of enthusiasm.

Enthusiasm isn’t about forced positivity. It’s about caring… about the problem, the people, and the potential. It’s the reason we keep pushing for better ideas. It’s what fuels collaboration when timelines are tight or feedback loops long.

In our world, especially in life sciences and tech, things can get complex, clinical, even a little cold. A bit of enthusiasm can make the difference between a project that’s checked off and one that’s felt.

This isn’t a call to be loud or fake. It’s just a reminder that your energy matters. Clients feel it. Teams respond to it. Ideas sharpen because of it.

So whether you’re leading, designing, developing, writing, or strategizing…
Enthusiasm is fuel.
You’ll know you have it when you care more than you have to.