Do you really need to be on LinkedIn?
LinkedIn can help. It can also distract. The difference is knowing what you need it to do.
Short answer: not always.
There is a lot of pressure for life science companies to “do LinkedIn.” Post regularly. Share updates. Show momentum. But LinkedIn is a tool, not a requirement.
LinkedIn makes sense when it has a clear job to do.
If you plan to hire a larger team, LinkedIn becomes useful as a centralized place for company updates, culture, and visibility for candidates.
If you have a steady flow of news, product launches, pipeline updates, partnerships, or regular event participation, LinkedIn works well as a living record of progress.
That is when the investment pays off.
On the flip side, many companies do not actually need it.
If you are early stage and building through direct partner relationships, LinkedIn will not create those conversations for you.
If your business grows through word of mouth and referrals, you do not need to manufacture awareness.
If you do not have the time or energy to post consistently, a quiet presence is often better than a forced one.
Bowen UX is a good example.
We hire through our network, not through LinkedIn.
We grow through referrals, not broad awareness campaigns.
So LinkedIn is optional for us, not foundational.
And that is okay.
The real question is not “Should we be on LinkedIn?”
It is “What job would LinkedIn actually do for us right now?”
If there is no clear answer, you are not behind. You are being focused.
An active LinkedIn page is not always necessary. Before you commit, ask what job it would actually do.
Being impossible to ignore is the core Bowen UX mantra. Let’s dive deeper into what this means.
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