In Pursuit
of Beauty and
Commn Sense

Let’s create something awesome
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Focus on what you do best, and we’ll shoulder the rest.
Think of us as an extension of your team for all your creative and web development needs.
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Ideas
03
What we're thinking
3 Min Read
Your Logo: A Flag, Not a Fortress
Brand, Design12 Jul 2025

A logo isn’t everything. 7 reminders about what a logo is and isn’t.

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2 Min Read
Enthusiasm
Leadership1 Jul 2025

It’s the secret sauce Earl Nightingale talked about and how we collaborate and create.

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3 Min Read
Brand Equity
Marketing6 Jun 2025

This post unpacks what brand equity really means and how to track it without the fluff.

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2 Min Read
Tips When Picking a Company Domain/URL
Development, UX15 May 2025

Here are a few do’s and don’ts to keep in mind when picking your website domain.

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2 Min Read
The Pros and Cons of AI Design Tools for Logo Creation
Design18 Apr 2025

The best logos happen when AI’s efficiency meets the thoughtful, strategic insight of a professional.

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2 Min Read
Lessons from David Ogilvy on Advertising
Marketing12 Mar 2025

Here are five lessons from Ogilvy that every marketer and business owner should remember.

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6 Min Read
Glossary: Common Terms with Creative Teams from A–Z
Design17 Feb 2025

This glossary features three beginner-friendly terms per letter for anyone new to creative teams.

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2 Min Read
Housekeeping: Update Your Copyright Year
Development3 Jan 2025

Don’t forget to update the copyright year in your footer… better yet, automate it.

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In Pursuit of Beauty
and Common Sense.
© 2025 Bowen UX